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The Essentials of any Trade Show Display

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A trade show exhibit is an investment not all small businesses are willing to make. Besides the cost of your booth and display, there’s also the reservation fee and rent for a spot on the floor, the deposit for a hotel room, and other miscellaneous expenses (like food) on the day of the event.

It can all add up pretty quickly.

But in return, a trade show offers limitless possibilities in terms of leads and sales. Here’s how to get the most out of your money.

Don’t Take Flooring for Granted

When designing a trade show booth and display, you want to add as many personalized details without it looking tacky. It’s a smart move to start with your flooring, as it serves as the foundation of your exhibit.

White surfaces are a good place to start since they reflect light back up to your booth’s elements, making things look bright and clean better than most dull convention floors can do. You can lay down fiberboard floors, which handle well against trade show traffic and reflect light without glare.

Add Graphics

But not just any kind of graphics—add images consistent with your brand and image. If you’re promoting a product or service, it’s common sense to install large banners with images of your products or whatever it is that you do.  The goal here is to grab people’s attention and draw them into your booth.

And don’t forget to print your logo and business name on a large banner—you want people to know who you are.

Set Up Small Displays in your Booth

Although it’s always good for trade show participants to ask you questions, it also makes the most sense to present as much information about your company and product right away to answer any initial questions they might have.

One way of doing so is to create small displays with relevant information about your company and its products and services. Table-top displays are a good options, mainly because they’re often cheap, yet still effective.

Advantages of Using Modular Display

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Modular displays have been around for many years. Recently, there seems to be a surge in its popularity. More and more trade show participants are using modular displays to create a lasting impression.

Here are just some of the reasons why you should consider using modular displays in your next exhibit, if you are not using it already.

Modular displays are made up of a pole and panel system that is both lightweight yet strong enough once it is put together. They come with a metal base that keeps them from moving around once they are set up. Setting them up and tearing down is a breeze. You need not get frustrated and spend a lot of time putting up your booth.

They can be set up in either landscape or portrait type display. Whatever your need or preference for a particular exhibit, your modular display can easily adjust to the restriction of space within the venue. They also work well with additional structures, such as LCDs and other displays, if the space allows.

Modular displays are easily customizable. They can be made to look modern and sophisticated. They can be designed to have unique features like counters, banners, or even LCD mounts. Just by looking at the display, exhibit attendees will have no idea how easy it was to set up your display. All that they will see is how beautiful and engaging your display is. They can also be complemented further by adding accent or spotlights to showcase your booth.

Modular display systems offer many years of useable life. They are ideal for travel and frequent use. So even if your shows are out of town or across the country, you can be secure in knowing that you easily pack your display for travel.

When time and money are of the essence, and they usually are with trade show participations and exhibits, you can never go wrong with investing in modular show displays.

Benefits of Using the Fabric LED Light Box Displays for Your Business

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Visual displays have long been recognized as a very effective marketing tool for different types of businesses. The positive impact of displays on a target market has been substantiated by different studies and is best validated by the increase in sales or customer traffic, depending on the goals and objectives of the business establishment.

With the emergence of the new generation displays, such as the fabric LED box displays, businesses may greatly benefit in terms of putting more value into their products or services. Consider the following advantages when using fabric LED light box displays.

Captivating and Striking Displays

The fabric LED light box display uses the latest in technology and materials in the field that has resulted to a display that is distinct, clear, and crisp which to a customer will surely be captivating and spectacular. Unlike the old materials used, the use of fabric, along with the LED technology and light box frame, allows the display to be very effective in sending the message to the customer.

Ease and Convenience

Depending on the occasion, you may change the graphics anytime and it will not take so much time. Because of the frame’s construction, the existing graphics can easily be removed and changed with the desired graphics. It is so easy and convenient that anyone can do the task at a snap. So you can just stock up on your graphics and change it anytime depending on the season or scheduled activity lined up for the business. And if you want it a bit dimmer, you can do it as quickly since this display allows you to instantly change the intensity of your light.

Strategic Sizes and Locations

Fabric LED light boxes may be availed in different sizes depending on the needs and requirements of the business. You may get the appropriate size for a moderately-sized store or the biggest if your store space allows it. And what is more, these can be placed strategically within your outlet. You can mount it in the wall, let it stand on the floor, or use a back-to-back display and install it at the most strategic area.

Low Maintenance Cost and Huge Savings

Since this display uses the LED technology, you do not have to spend more for maintenance such as replacement of lamps. The beauty of LED power comes in the fact that it lasts for over 50 thousand hours. And it only consumes power at 80 percent lower than fluorescent lamps. All these translate to huge savings in terms of power usage and replacement costs.

Two Reasons Companies are Now Turning to Vizual Tek Displays

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For those organizations that are at the very inception of a marketing campaign, the processes ahead can be confusing. Companies often struggle in accessing quality marketing materials, and rarely find the advice they require to ensure optimal custom design aesthetics within their displays. That’s why forward-thinking firms are now working with specialists such as our team at Vizual Tek Displays. Within this blog, we’ll highlight two of our featured services that empower exceptional campaign results.

1) An Understanding of Complex Objectives

One of the leading reasons clients turn to Vizual Tek Displays is that the team is able harness their experience to respond to complex trade show objectives. Whether the organization is looking to attract leads or maximize at-event product sales, Vizual Tek Displays can deliver the custom trade show architecture that empowers results. This type of understanding has helped the company work with a broad range of firms, from the largest multinationals to local Toronto small businesses.

2) Fast, Responsive Service

Our team understands the difference time can make in any decision-making process. They know that company leaders need access to trade show materials within a consolidated time frame, so the company has devised a series of strategies that ensure seamless proofing and on-time delivery of all trade show design work. It’s this type of professionalism that has helped our business grow continually over the years.

Making the right choice of partner is crucial for any small business. Contact our team today to learn how we’ve become a respected leader within the trade show marketing industry.