Category Archives: Tips

VTK Trade Show Carpet Tiles

Interlocking Carpet Tiles – Surprising Facts

VTK Trade Show Carpet Tiles

Interlocking carpet tiles are the new standard for high traffic and commercial use. This versatile and user-friendly flooring can outperform most traditional flooring types where there is a lot of foot traffic. Carpet tiles are also impervious to normal wear and tear that would require replacement of an entire flooring system.

Carpet Tiles Can Really Take A Beating

Interlocking carpet tiles are able to take more abuse than your average wood/tile floor or carpeted area. The modular carpeting system is perfect for high traffic and commercial use because it is designed specifically to be highly durable against wear-and-tear, stains, flooding, and other issues that commonly cause problems for your average flooring material.

In addition to its durability and strength, interlocking carpet tile can easily be removed and replaced if there is damage. Therefore, your carpet will always look its best, professional, and ready to impress.

Interlocking Carpet Tiles - Surprising Facts
Photo credit to solib.org

Carpet Tiles Create a Seamless, Professional Look

Carpet tiles can be used almost everywhere. From trade expos to airports, the durable flooring system is great at covering almost any surface and creating a seamless, professional look. It can be used to cover in-floor trenches, cables, wiring, and other unsightly areas. Additionally, the mobile, modular flooring system can be placed temporarily and easily moved when the time comes. This makes carpet tile a wonderful, surprisingly versatile option for commercial use.

Carpet Tiles Are Water Resistant

Carpet tiles are designed with water resistance in mind. Water will channel around the tiles rather than penetrating the backing. Additionally, water will not fully penetrate the tile. Rather, it will remain on the surface of the tile where it can be easily cleaned. Professional carpet tiles for commercial use can always be removed, cleaned, dried off, and reinstalled.

Interlocking Carpet Tiles - Surprising Facts
Photo credit to solib.org

Installation Of Interlocking Carpet Tiles Is A Breeze

Easy installation is one of the greatest benefits to using this professional grade carpeting system. Interlocking carpet tiles can be added to or removed from any area very quickly. The interlocking system is perfect for use in high traffic areas as well as temporary use in trade shows or expositions.

Professional grade interlocking carpet tiles are available from Vizual Tek Displays. If you are in need of a great flooring option for your next trade show, give us a call today at (800) 597-1148, and speak directly to one of our customer service specialists.

Think, Process and Roll. Try it with your Roll Up Banner.

Printing Perks: Large Format Benefits Businesses!

10‘ Modular Trade Show Display

Whether you are planning for your next trade-show, business presentation, public exhibit, or simply brainstorming how to better promote your business, large format printing could be your answer. Businesses can use large format products such as booth panels, banners, and other modular displays to promote their products in a memorable and professional manner. Most of these products are affordable and can be used over and over again, and are a worthwhile investment.

How can large format printing benefit my business?

Think, Process and Roll. Try it with your Roll Up Banner.

1. It makes a statement. Whether or not you opt for something bold or simple, large scale printing can make your company stand out against the competition. When it comes to promotional material, size really does matter!

2. More people will remember your business. Whether you are huddled amongst countless other booths as a trade show or your display stands alone, people are more likely to remember what they saw if it makes an impression. The bigger the display, the more views your exhibit will get. Compare a small quarter-page advertisement in a newspaper to a billboard you see on your ride home from work. Which one is more memorable?

When To Rent: Trade Show Display Edition

3. It’s affordable. The price of a banner pales in comparison to the revenue it can generate. Plus, most large scale printing jobs can be reused for many years.

4. You get to work with professionals. While you may have spent a great amount of time on marketing and image, printing professionals have a wide range of industry-specific skills that can help promote your already awesome content. Your business is going to attract different crowds depending on the choice of fonts, color combinations, and even the material you use to print.

5. Repetition is key. When you promote your business through large scale printing on sturdy material, you can display the printed material for long periods of time. Think about the businesses in your town or city, do any have promotional banners? If so, people drive by them countless times. Each time a person sees that banner they think about that business.

Take Advantage of Large Format Printer Benefits

6. It’s good all business. Don’t think that because you are a small business that there is no benefit to large scale printing. For any small or local business who appears at trade shows or public events, printed material is a big deal. Even someone promoting or selling at their local farmer’s market can benefit from a well-designed, memorable banner or two.

7. You cannot go wrong. Because of the minimal cost and versatility of large scale printing jobs, it is worth it for any business to consider it as an option.

Visual Tek Displays offers the best quality banners, booths, and other promotional material. Call us toll-free today: 1-800-597-1148.

VTK-Square Pop Up Counter

Pop-up Counter: Let Vizual Tek Display Help You Out!

There Has to be an Easy Way!

VTK TD-C002

Now I know it can be a huge pain to go to a trade show, conference, or convention and have to set up all of your displays, tables, and chairs. Well, wouldn’t it be convenient to take the difficult of actually setting up some of these tables? You are probably asking yourself, is there even an easier way to do this? And the answer is, yes! Vizual Tek Displays offer a wide range of pop-up displays, counters, and stands to help aid with trade show set-up.

Vizual Tek Display and What They Have to Offer

VTK-Square Pop Up Counter

One of the most popular pop-up options that Vizual Tek Display offers is the pop-up display counter. Not only do these pop-up display counters offer easy takedown and assembly, they offer easier portability. Not often does a business have a huge van in which they can take table after table and transport it to some sort of marketing event. Now Vizual Tek Displays offer a pop-up display counter that fits in one single case. Now that is convenience. They offer both square and curved pop-up counters that are super easy to set-up and allow for you to add a cover to the display to help promote your business.

The Importance of Pop-Up Counters

VTK-Square Pop Up Counter - Rear View

 

Not only is a pop-up counter more welcoming to people walking around the trade show it is often more comfortable for the employee running the event. The employee can be up and move already so when customers or prospective clients approach they are already ready to go and are more welcoming as to opposed to someone who is sitting down. Some of the best benefits of a pop-up counter include:

  • Quick and easy assembly
  • Very durable and strong
  • Do not wrinkle or crinkle
  • Portable pop-up displays are less costly than trade show exhibits
  • They can be accessorized easily and lights can be attached
  • Dual purpose if necessary

Why Are Trade Shows So Important

Entering a Trade Show: Important Tips to Make Your Booth Effective

Trade shows and events are vital to a business’s success. It is important to get yourself out there and to become well known in the community. It shows others you are devoted to your business and the success of your business. With a pop-up display going to these events and setting up has become a lot easier on your part. You could start attending more and more events with the convenience that these pop-up counters offer you and your employees. Plus, it takes out the fact of looking silly trying to set up a bunch of tables around your tent, and also event goers will certainly be jealous at the ease you set up your tent.

Contact Vizual Tek Display Anytime

We offer quotes and very detailed information and answers to your questions when you need them. Check out our website Vizual Tek Displays or give us a call today at 1-800-597-1148 to find out more information.

VTK TD-C004

When To Rent: Trade Show Display Edition

How To Make Your Jewelry And Tradeshow Displays Stand Out

Everyone has goals, but in the real world, we also have limitations. In the business section of this world, one goal is to stretch as much money without losing the message or quality of your product. If you are looking at this article, it’s probably because you too are trying to figure out how to save a few extra bucks.

Trade show displays can be expensive, but by renting you can cut corners without cutting quality. Below are some Pros and Cons that can help you decide if renting is right for you.

Pros of Renting

Safety Lynx Pop Up Display

If you look at the cost of a full-size booth and you get nervous that it might break the bank, DO NOT WORRY. The cost of renting a booth is only a fraction of the price as flat out buying one.

Time and effort are also saved when you rent. You don’t have to worry about long term storage. You also don’t have to spend much time on set-up or tear-down. This can free up your time making the whole endeavor less stressful.

After the initial money saving aspect, one of the biggest advantages of renting is the diversity. You can try different set-ups, accessories, and sizes. This can give your company some spunk! By mixing it up you can see which models work best for you. Also, by changing your set-up every so often you can keep your customer’s attention.

Cons of Renting

When To Rent: Trade Show Display Edition

With every good opportunity there comes a drawback. Renting can save you a lot of cash but in the long run, you might actually be paying more. The more often you rent, the more of those fractions add up. If you buy displays multiple times a year then the cost might go up annually.

It is important to keep in mind that display companies are running a business of their own. They require advanced planning and if you wait too long you might get stuck with the leftovers.

Since the basic layout is already designed, it has the possibility of limiting the renter’s ability to completely design their own display from the ground up. This is due to the, eventually, limited configurations these styles of displays are confined to.

It Wraps Up With You

VTK TD-C004

How awesome your display looks ultimately comes down to your ability to be crafty and thrifty. Whether you decide to take advantage of the flexibility of renting or want something you personally own, depends on your business’s budgets and goals.

Vizual Tek Displays specializes in trade show displays and they can help you achieve these goals.
Call Us Today 1-800-597-1148.

VTK TD-C001

How Awesome Pop Up Displays Can Increase Your Sales

VTK Dr Spiller Fabric Display

Trade shows are a great way for a business to get the word out about their products. The problem is often setting up for these events can be a huge undertaking. You need something mobile that can be easily taken down and put back up at another location. While it can seem like a momentous task, the ability to bring your products to the masses is what’s really important. Using fabric pop up displays for trade shows can really make all the difference in the world. They are lightweight, easy to transport, and look fantastic. These displays can be customized to be eye-catching and really display your information properly.

Standing Out Among The Crowd

retractable banner stands

A trade show will have hundreds of displays from both ends of the spectrum. The goal is to make yours stand out from the rest, and you need to get the attention of the numerous people walking by. You can do this by using several different techniques. First, you can use pop up banners to really entice customers. You want something that will speak to the customer and their needs. If your banner is great, no matter how hard they try to look away they will be drawn to your display. Another technique is to use vibrant colors and graphics that are eye-catching, which will easily help you to pull customers to your booth. People are always drawn to color and graphic images that are appealing. The design should be done with careful consideration. The goal of these devices is to bring the customers to the booth, your job is to take it from there.

Engaging With The Customer

How To Make Your Jewelry And Tradeshow Displays Stand Out

The hardest part about these trade shows is getting the customer to your booth. Once you have mastered that, you must go a little further to make the sale. While customers are looking at your display, you should have information about your products or services that they can take with them. The goal of the trade show is to make the first impression, but you want to give them something to take home with them. If you made an impression on them, they will review your material later when the chaos of the event is over.

Creating Your Custom Display

VTK TD-C001

You are probably wondering where you can get these booths and what kind of customization you can do. Companies all across Canada help customers design the perfect fabric pop up displays for trade shows. One of the most notated companies in this field is Vizual Tek Displays. Together, you can create the display that works best for your industry, your products, and your customers. At the end of the day, you want something that can easily be portable, is easy to take down and put up, and is a cost efficient way to market your products. A display with pop up banners to draw attention will be the perfect setup for your next event.

VTK TD-C006

Choose Custom Displays for Trade Shows

VTK TD-C006

At a trade show the first impression makes the difference between whether or not a sale or contact is made. A well-designed display gets you noticed and a custom display is extremely memorable. The goal is to stand out from the crowd and ensure that individuals viewing the exhibit remember it as they walk through the sea of competitors.

Custom tradeshow displays tend to be a bit pricier than standard, pre-fabricated, cookie-cutter options. There are many advantages that make it worth the extra cost. It’s important to remember that just attending the event is not enough. Making contacts that translate into company dollars or long-term relationships will determine how successful a trade show is. Customizing and creating a polished display that exudes professionalism will draw trade show attendees to the space.

How To Determine The Best Customized Trade Show Display

VTK TD-C004

Customized displays come in all styles and sizes from small and relatively simple to ornate and visually stimulating. Assessing immediate and long-term needs and goals should be the first step.

  1. Registering for one or two events per year that increase or maintain public awareness of the company can minimize the extravagance of a display. If trade shows are utilized as the primary means of sales or contact with the public sector, however, then standing out from the crowd with a high-end exhibit would be warranted.
  2. Evaluate the products and/or information to be shared with the public and determine the space, style, and size of the display required. Rather than trying to fill space or displaying products and information in a space too small or large, your needs should dictate the exhibit specifications.
  3. Consider the image of the company to be displayed. Trends come and go and should be avoided. Rather, opt for a classic display that will best represent company image and last for years, yet be versatile and easy to maintain.

Decide how the display will be transported, set up, taken down, and stored from one event to the next. A do-it-yourself operation will have different needs from one where workers specializing in display set up and tear down are hired.

Other Things To Consider

VTK TD-C005

Customized trade show displays are specifically designed to fit individual needs. Consider all aspects of the finished product to dictate style, shape and size. Here are a few other things to keep in mind during the design phase of a custom display:

  • Today’s trade show attendees respond well to technology. Lighting, sound, and media can increase interest in a booth and the products and/or services on display.
  • Setting up products and information requires a number of horizontal surfaces but that doesn’t mean it has to be boring. Customization creates alternatives to traditional options such as just putting everything out on a table.
  • Remember that needs change for the company as well as the audience. Adaptability will ensure displays meet the needs of a growing business and changing consumer wants.

Custom tradeshow displays are available in Toronto through Vizual Tek Displays. We can maximize your trade show dollars and provide a display that adapts to the ever-changing needs of your company. Call us today at 1(800)597-1148 to speak directly with one of our designers.

literature racks

Literature Racks Are a Requisite for Every Exhibit

Entering a Trade Show: Important Tips to Make Your Booth Effective

The first challenge for any company participating in a trade show is to provide an exhibit that is appealing enough to capture the attention of passersby. Once visitors are drawn into the exhibit, the next challenge is to ensure they do not walk away empty handed. Much depends on how a company chooses to present its sales/informational literature.

In today’s competitive trade show atmosphere, companies fight for the attention of every person passing by their exhibit. Literature racks have become an integral part of every display. No longer is it enough to simply lay out sales brochures on a table or force-feed them to people as they pass. Those bygone methods are both unprofessional and ineffective. How sales and informational literature is presented and distributed has evolved tremendously and is considered as important as every other element of a trade show exhibit.

Different Literature Rack Styles

literature racks

There are three fundamental styles of literature racks, each having their own style subsets. The least common style of rack used at a trade show is the wall-mounted type (for obvious reasons). The other two styles, tabletop and free standing, are both very popular and effective when displayed correctly.

Literature Rack Choice and Placement

Vizualtek Aluminum Brochure Rack

The type and placement of literature rack(s) should be given as much consideration as every other element of the design. Keep in mind the following:

  • How much traffic do you expect?
  • What’s the best way to display your literature?

Heavy traffic exhibits can provide visitors an opportunity to obtain literature by making it easily accessible with the use of free standing racks on either side of the exhibit entrance. In the case of a low-traffic exhibit, these same free standing racks are often utilized but are placed much closer to those working the exhibit. This creates an opportunity for interaction between the visitor and the exhibitor, who can easily walk to the rack and select the information they wish to share with the person. Of course, table-mounted literature racks are still widely used in situations where there is a limited number of literature variations and to fill excess space, avoiding an empty appearance.

Style, construction, placement, and portability are just some of the aspects to consider when determining which literature rack is best suited for your trade show exhibit. Getting it wrong can be a costly mistake. Small businesses and large companies alike call on professionals like us to make sure they get it right the first time. Feel free to give Vizual Tek Displays a call at 1-800-505-1148, our courteous display specialists are happy to help you make the right choice to maximize the value of your trade show appearance!

Fabric Displays

Tension Fabric Graphics vs Pillowcase Fabric Graphics Explained

Fabric back wall with feet

If you are new to the sign industry and are looking to have a cool custom sign made for your event or business, you may find some of the industry terminology quite confusing. When it comes to fabric graphics signs, there are a lot of nicknames, but there are only two primary types. The difference in the two types of fabric graphics sign systems is quite distinct. But before we explain the differences in these two systems, let’s first explain what a fabric graphics sign is.

A fabric graphics sign consists of a piece of fabric that has a digital image printed on it. The types of fabric used can vary significantly depending on the needs or wants of the customer, including their desire for the sign to be eco-friendly. There are virtually no limits to size and shape as well. If you have ever seen a building that was under construction and wrapped in a giant advertisement, that is an example of a fabric graphics sign.

Tension Fabric Graphics Signs

Tension Fabric Display

There are two ways a fabric graphics sign is displayed. A tension fabric system is a two piece system comprised of a frame of some type and the graphics sign. In this system the fabric graphics sign is tensioned and held secure to the frame by a means such as Velcro. In some case,s accommodations are provided so that the graphics sign can accept support poles along two of its edges, which are then spread apart to create the tension that gives the sign its professional appearance. The frames are typically simple metal or plastic pieces that snap together and apart for easy assembly and storage. With this system, the frame remains exposed when viewed from the back which can be prohibitive for certain applications.

Pillowcase Fabric Graphics Signs

Fabric Displays

 

Similar to tension fabric graphics signs, pillowcase fabric graphics signs are a two-piece system consisting of a frame and a fabric graphics sign.The two systems differ in how they are tensioned onto the frame. Where the tension type system is secured to the frame using Velcro or other such means, a pillowcase fabric graphics sign works much like its name implies. The fabric graphics sign is made similarly to a pillowcase, which is then pulled over a custom frame that holds the shape and tension on the fabric graphics. Typically there is an inconspicuous zipper to prevent the fabric sign from slipping off of the frame. This design provides a tremendous amount of versatility in sign shape and there is no frame exposed.

Great for open exhibit settings, these aesthetically pleasing systems are one of many products that Vizual Tek Displays provides for trade show displays. Give us a call at 1-800-597-1148 and ask how we you sell your product or services..

Trade Show Display

Tantalizing Trade Show Booths

Trade Show Display

Trade shows are popular; people love to attend. Companies love to use these shows to connect with the public, meet new vendors, and see products in person. if you are planning a booth, put your best foot forward. It’s vital to draw customers and wow them from the second they see you. By making a small investment of time and money, you can get new customers and great press.

Attention to Detail

How To Make Your Jewelry And Tradeshow Displays Stand Out

By allowing ample time to prepare for the show, you have the opportunity to pay careful attention to details. A booth can reflect exactly what the company can do, and reflect the quality of their work. It’s best to start with a basic concept that you want to present, and then make it a reality. The concept can be as simple as introducing a new product, or as complex as displaying the abilities of all the company’s departments. When thinking about a trade show booth, advance preparation is key. Prep for any display should begin at least two months before the start of the show.

Audience Awareness

The Origins Of Trade Shows And Trade Exhibitions

Another important aspect is understanding the trade show audience. Some shows are geared toward the general public. Other shows are aimed at industry insiders. Cater your booth to the show attendees. A booth presented to the general public should help explain key concepts to people unfamiliar with the industry, or your company’s goals and aims. On the other hand, a booth providing a message for industry insiders needs to use specialty items and materials geared toward that audience.

Walk-away Materials

Trade Shows

Any person attending a show should be given materials to read on their own. These materials should include two concepts: First, reinforce the basic idea of the booth. Second, provide important details. For example, a company aiming at the pet food market should have a basic handout that illustrates why their product is superior and benefits pet owners’ adored animals. The company can also provide a handout that provides detailed information about why people should use this product. Ideally, all of the materials include illustrations that help convey the concept and use language that is easy to understand. In this way, the participant can have a presentation in person, and then refer to materials after they have left the trade show.

At Vizual Tek Displays, we provide eye-catching work that will fit your budget. Please give us a call or visit our store at 8108 Yonge St. Unit 208 Thornhill, Ontario L4J 1W4.

table top displays

Design Dashing Displays for Trade Show Tables

table top displays

Tabletop displays are the ideal accessory to sell any product, and excellent for events where there is not a lot of space. These displays fit perfectly on trade show tables, and can be easily transported. Visual Tek Displays has a variety of tabletop displays that are easy to set up on any trade show table.

How Do I Make a Table Top Display?

table runner

Making tabletop exhibits is easy with the assistance of Vizual Tek Displays in Ontario, Canada. Quotes can be obtained online, on the phone, or in person at the company’s office. There are six styles to choose from, all of which can be easily placed onto your trade show table. Sizes of the table top displays range from six feet to eight feet.

What Should I Put on My Table Top Display?

VTK-Fab-Wall Table Top

Tabletop displays should have all of the vital information necessary for your product. Product logo is fundamental, and it should be large enough that the customer can easily make out your product before they arrive at your display. All relevant information about your product or business should be clearly visible. For example, if you were selling pens at a tradeshow, you would want all of the qualities of your pen on display. Using key words and phrases such as “clean writing,” “comfortable grip,” “no bleed through” add value to the pen. Keep keywords simple and effective. When selling a single product (like the aforementioned pen) you would want to include a large professional picture of the pen. If you are selling a business, more pictures can be used. For example, if you were trying to advance a health care company, the six foot curved tabletop display by Vizual Tek would be perfect. For this display you would put multiple pictures of happy patients and doctors with your logo in the far left. In this instance, keywords are not necessary.

What Makes Keywords Necessary for Product Description?

VTK Table Runner

Keywords are necessary for products. At a trade show, buyers do not want to see a million pictures of your product with no explanation. What is it? What does it do? If your display does not answer these vital questions, many buyers will walk past your display and onto the next. Most people at trade shows are not going to ask questions unless your display sparks interest in them.

Are you ready to start making your tabletop display? Call us toll-free at 1-800-597-1148 and get your quote today.