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The Origins Of Trade Shows And Trade Exhibitions

Trade Show and Fair History

The Origins Of Trade Shows And Trade Exhibitions

While no one knows exactly where the first trade show was held, they were clearly a way of life by 593 BC. The Bible describes a large trade event in the Book of Ezekiel. Historically, people from all walks of life have flocked to fairs to find the newest products, and experience a sense of excitement and community.

Canada’s First Fair

New settlers in Canada brought with them the idea of holding fairs. The first Canadian fair was held in Windsor, Nova Scotia (previously called Fort Hill). People gathered from throughout the area to see the best animals and who was most skilled at cooking. Because of concerns over gambling, the government discontinued the event until 1839.

The Origins Of Trade Shows And Trade Exhibitions

World’s Fair

The first world’s fair was held Prague, Bohemia, in 1791. This large industrial exhibition marked the coronation of King Leopold II in the area now known as the Czech Republic. The idea quickly spread to Paris, France, where an exhibition of handmade items was held in 1797. The very next year, the French Republic’s Minister of the Interior held the first “Great Exposition,” allowing companies to showcase their merchandise.

Entering a Trade Show: Important Tips to Make Your Booth Effective

American Institute Fair

The United States held its first massive fair in 1829, calling it the “American Institute Fair.” This event was held annually until at least 1897. About 30,000 people attended each year. These fairs not only encouraged people to introduce their ideas to the public, there were opportunities to win big prize money.

Trade Shows

Williamstown Fair

One of the oldest continually operating trade shows in Canada is the Williamstown Fair. The first fair was organized by the Glengarry Agricultural Society in 1853. A year later, they were joined by the Agricultural Societies of Charlottenburg and Lancaste. A membership fee of five shillings was charged.

The long history of trade shows continues today, on both massive and small scales. If you are in the trade industry, you already know how important these events can be to the success of your business. Promote your products and get the best trade show materials by calling Vizual Tek Displays at (905) 237-3769 or 1-800-597-1148.

Winter Trade Shows in Toronto

Sharpen Your Success at Trade Shows

How To Make Your Jewelry And Tradeshow Displays Stand Out

Whether looking to expand your business, increase name recognition, or expand your customer base, trade shows offer unsurpassed opportunities to build your brand. A recent study by Simmons Market Research Bureau revealed that 91% of respondents felt trade shows were “extremely useful” and over half purchased products or services from companies they met during their visit. On average, 1000 vendors vie for the attention of approximately 10,000 attendees. Knowing how to best take advantage of a trade show and put your best foot forward will help you attract traffic to your table or booth.

Types of Trade Shows

Entering a Trade Show: Important Tips to Make Your Booth Effective

There are basically two kinds of trade shows. Some allow for a large variety of products and services to be displayed, while others target a specific audience or genre. In either case, you want your service or product to stand out in the crowd. With over 9,000 annual trade shows throughout the nation, planning how often you attend and making advance travel arrangements will help eliminate stress over registration requirements and budget.

Set Attainable Goals

Winter Trade Shows in Toronto

Head to a trade show with specific goals in mind:

  • What do you want to get out of the show?
  • Who is your audience?
  • What message do you want to convey?

Perhaps, however, the most important thing to consider is why you want to exhibit at a specific time and/or place. Are you trying to broaden your customer base, counter competitor claims, reintroduce yourself to previous customers or expand name recognition? Perhaps you’ve added a new product or service and want to get the word out. Every trade show can be a success if you have an idea what you want to get out of it.

Working on a Winning Booth Design

Modular Display

 

Experienced display companies provide a wide variety of booth designs. With their help the only constraints you’ll experience are the limits of your own imagination… and budget. Whether you require a standard 10′ modular display with easy assembly, a 40’x40′ custom model with seating and bookshelves — or something in-between — working with a design company can save time, energy and money.

The more visual and expansive a display, the better. A video running on a loop, photos, examples of work, etc., will draw the eyes of attendees better than tables where individuals need to fight a crowd to see brochures or other things you may have brought. Additionally, free takeaways can be a draw so potential customers have your company name and phone number to reach you later.

Your first impression can make or break your trade show success. Help is just a phone call away at 1-800-597-1148; the experts at Vizual Tek Displays are ready to assist you in advancing your ambitions!

The Mode Accessories Trade Show: What You Need To Know!

The Mode Accessories Trade Show: What You Need To Know!

The Mode Accessories Trade Show: What You Need To Know!

Fashion can be used to make a statement. Individual style and your personality can be expressed through fashion. How bold are you? How creative? Accessories are a great way to reveal your inner self through what your wear on the outside. Fashion accessories seamlessly upgrade and accentuate personal style; highlighting one’s imagination and personal flair.

It can be difficult to keep up with emerging trends in the exciting accessories industry. The Mode Accessories Trade Show beautifully showcases and exhibits hundreds of creative new trends all under one roof, pulling from the best of what the fashion industry has to offer. Retailers can find fun and avant-garde accessories for their customers, and be able to stay on trend without having to do a lot of research.

What is Mode Accessories?

The Mode Accessories Trade Show: What You Need To Know!
Photo credit to wholesaleexportportal.blogspot.com

Mode Accessories is Canada’s only trade show dedicated to women’s fashion accessories and casual apparel. Established in 1987, Mode Accessories became a semi-annual trade show held in January and August. The event is usually conducted at the International Plaza Hotel in Ontario.

The exposition beautifully displays products including jewelry, handbags, hats, hair accessories, scarves, belts, sunglasses, fashion watches, hosiery, beauty products, apparel, body fashion, umbrellas, shoes and much more.

Who Can Attend?

The Mode Accessories Trade Show: What You Need To Know!

This professional trade exposition, produced for the fashion industry, its creators, distributors, importers, wholesalers, and retailers is not open to the general public. Mode Accessories is the definitive Canadian marketplace for retailers to connect with — and source — fashion items and accessories from wholesalers and importers. Hosting approximately 200 unique exhibitors, with more than 600 product lines on presentation, it is easy to see why this affair is not one to miss.

When Are the 2017 Shows?

The Mode Accessories Trade Show: What You Need To Know!

Mode Accessories is holding two shows this year. The first, held at the end of January, will showcase accessory fashion trends for the Spring/Summer during a three day expo. The second, in mid August, will display the latest fashions for Fall.

Exhibitors at these occasions create beautiful displays to give their products the backdrop they deserve. Given the creativity of the fashion industry, many exhibits are vibrant and eye catching. Each display sets stage for the artful accessories. They’re understated when necessary, or bold when the products require more splash. Vendors at Mode Accessories want to show off their unique goods in a special way.

For quality exhibits and displays for your merchandise, call Vizual Tek Displays. We are a full-service display, exhibit, and graphic solutions company. We can design and build a spectacular trade show display for your Mode Accessories exhibit. You can reach our experts at 1-800-597-1148.

telescopic banner wall

Telescopic Banner Walls – Custom Designed to Draw Customers

telescopic banner wall

If your company wants to communicate a specific message or image in a large, bold, dynamic display, a telescopic wall banner will handle the task nicely. These long-lasting and sturdy structures are built to quickly and easily showcase your organization’s style and message.

Durable, Simple Design

Telescopic banner walls are easy to transport since they come in a convenient carrying case. Once removed from the case, setup and display of your telescopic banner wall is simple and efficient. No tools are necessary. Vertical and horizontal poles aid with easy assembly and the display of your message on a customized banner. The telescopic banner wall can show messages on one or both sides.

Telescopic Banner Wall Frame

Easy to Transport and Setup

Each banner comes with easy-to-follow instructions. Simply remove the poles from the carrying case, assemble and place your banner where you’re showcasing your company. The telescopic banner can be built to specific height and width measurements. Some telescopic banner walls are also adjustable or expandable. You can request different design features when you place your order.

Versatility

Telescopic banner walls can be used at exhibits, tradeshows, photo and media events, conferences or any other type of promotion. They’re durable and setup can be completed in as little as five minutes. If you need something large, professional looking, easy to transport, and affordably priced, consider a telescopic banner wall.

Facts to Know about a Custom Table Throw

Vizual Tek Displays is experienced and ready to be your exhibition display specialist. For a customized, professionally designed telescopic banner wall that is easy to transport, durable, simple to assemble (and comes with its own carrying case), contact us today. Our offices are located in Canada but we’ll ship your telescopic banner wall to any destination in the world. For a free quote and consultation, contact us at 1-800-597-1148.

Winter Trade Shows in Toronto

Winter Trade Shows in Toronto

Winter trade shows in Toronto are fun and innovative affairs. There are arts, crafts, gifts, hobbies, and businesses of all kinds to be enjoyed at winter trade shows. Most of the trade show events also have a variety of delicious food available. Here are the top five winter trade shows in Toronto.

Toronto Christmas Market

Winter Trade Shows in Toronto
Photo credit to torontochristmasmarket.com

Perhaps the largest and longest running winter trade show in Toronto is the thirty-four day Christmas Market. The Toronto Christmas market generally runs from November 18 to December 22 at the historic Distillery District. The Christmas Market has multiple vendors offering food, crafts, arts, and gifts. It’s a magical scene, complete with a ferris wheel and carousel.

Christmas Show Etobicoke

The Christmas Show in the nearby area of Etobicoke is in the Albion town center. They have crafts, gifts, fashion, tableware, and home furnishing options focused on Christmas and the winter season. Many people attend this event, lasting from approximately November 28 to December 26.

Heritage Antique Market

Winter Trade Shows in Toronto
Photo credit to jamiesarner.com

The Heritage Antique Market has all of the Toronto- and Ontario-based antiques you could possibly imagine. The event is held on the first of January at the Centerpoint Mall. Expect to find antique furniture, jewellery, homeware, glass, china, and art at this special market.

Toronto Imprint Canada Show

Winter Trade Shows in Toronto
Photo credit to rubenstein.ca

In 2017, the Imprint Canada show is a two-day event on January 6 and 7. The show revolves around Canadian imprint businesses providing promotional clothing, promotional items, and sportswear. This event will be at the Toronto Congress Centre, off Dixon Road.

Canada’s Bridal Show

Winter Trade Shows in Toronto
Photo credit to citynews.ca

On January 6-8, the Metro Toronto Convention Center hosts the Canadian Winter Bridal Show. This event showcases all the types of wedding vendors you would need for your wedding day. This is a must-see event for any couple getting married in the coming year or near future.

Vizual Tek Displays has displays available for any trade show function. We have a variety of options available and our expert team can help you devise something eye-catching and easy to assemble. Call us at 1-800-597-1148.

Trade Show Display

Wow with a Winter Trade Show Display

Trade Shows

Every promotional event needs special signage. When planning your appearance at a winter trade show, choose seasonally-themed graphics and build a display that will stand out. Make a good first impression and express who you are and what you have to offer. Draw foot traffic to your table or display by grabbing their attention with seasonal spirit.

How to Create a Display with Holiday Cheer

Trade Show Display

Don’t just throw some tinsel and “Christmas tree lights” on your usual display. You can affordably create something seasonal and sensational with the help of a professional team. Also, you can add your own personal touches: Consider your company’s mission. Do you encourage protection of the environment? Maybe you want to share information about recycling wrapping paper, styrofoam and cardboard. Do you care about your community? Perhaps a bowl collecting loonies and toonies for a local charity will draw additional people to your table. (Of course, a jar of candy canes will at least get a few new folks in your vicinity.)

Where to Start

VTK TD-C004

Custom displays are available in plastic and acrylic. You can also create promotional posters, flyers, and unique display booths. If you need floor and sidewalk graphics or signage for an outdoor winter fair, a professional display company can provide what you need. At Vizual Tek, you can get colour graphics on all banners, decals, or anything else your big holiday heart desires.

Go with the Best

VTK TD-C002

Vizual Tek Displays has a long-standing reputation for creating custom signage and successful trade show installations. We can create the design for you, and match any seasonal theme or location. From truss displays to fabric LED light boxes, we have the team that can create the perfect winter wonderland for your needs.

Call us in Thornhill, Ontario: (905) 237-3769, or toll-free at 1-800-597-1148. For faxed inquiries, reach us at 1-888-505-1246.

Using a Graphic Designer for Your Trade Show Display

Using a Graphic Designer for Your Trade Show Display

A trade show display is your first impression and a unique introduction into your business, product, and brand. It must capture the attention of attendees amongst a sea of other trade show displays competing just as hard for attention.

A graphic designer has the keen eye and expertise to help you create an attention-grabbing tradeshow display. They specialize in making colours, style, and graphics synchronize to serve your display’s purpose. Here are the top three reasons you might need a graphic designer for your trade show display.

Using a Graphic Designer for Your Trade Show Display

Design a professional and polished look

A graphic designer can help you achieve a professional and polished look by developing a clean layout and production design that is clear and concise. Graphic designers also know how to display information to consumers in ways that don’t look too cluttered and provide enough information to inspire action.

Make your display more visible to trade show attendees, and increase your likeliness to make a sale or contact. Graphic designers know how to lay out information for consumers in ways that maintains a clean, appealing, and easy-to-read look.

How Double Sided Hanging Banners are Made

Visualize the right space, style, and size

Visualizing the right space, style, and size for your tradeshow display with the help of a graphic designer helps you plan ahead and get an idea of what the display will look like. A designer has the tools and expertise to incorporate your business’ unique style (and display’s purpose) into the space and size you need. A graphic designer can create a mockup design of your display, making it easier to play with logo and colour placement, tables and chair arrangements, and style.

Trade Shows

Create eye-catching displays

Eye-catching displays are well designed, provide information to attendees, and help you stand out among competing businesses. Attendees are often drawn to tradeshow displays that are memorable, vibrant, and well-designed.

VTK Spectrum healthcare

Need help with the challenges of designing your trade show display?

Contact a Vizual Tek expert to prepare for your next trade show. We provide solutions to your trade show challenges. If you have any questions or would like a quote for your next display, call us at 1-800-597-1148.

Trade Show Display Cases for Your Next Convention

Trade Show Display Cases for Your Next Convention

Quality showcases are used for a number of business purposes when showcasing at a convention, a small town meeting, or any other reason. First consider: Do you want to rent or purchase the case for future use? This decision depends on the purpose for the display case. If you require it only once, then renting is a more practical choice. However, if you will require the display case for multiple uses, go ahead and make a great (and well-informed) purchase.

Rent vs. Buy

Trade Show Display Cases for Your Next Convention

What is the purpose of your display case? If you run a business that requires frequent trade show appearances, do your research before investing in a display case. Consider the size of the booth you need. Retailers have a number of sizes — small or large — there is the perfect display case is available for you.

If you’re in the type of business where opportunities to appear at shows arise unexpectedly, you’ll be relieved if you already have the case and materials you need. You won’t have to race around to rent one, especially if it’s at an out of town convention.

Design What You Like

10‘ Modular Trade Show Display

Modular display: One of the most popular types of cases. It has a sophisticated style and is constructed of expandable aluminum. It’s easy to open up and fold down. If you are a “one man show,” this is probably what you want.

Curved Pop Fab

Popup display: This case is another good choice. It’s easily transported and lightweight. These cases add colour and graphics to your display. This, too, can be handled and set up with little or no help. There are a number of sizes available.

VTK TD-205

Truss system: Required if you need high-tech. These cases are eye-catching and the structure can be redesigned into various shapes and sizes. You will require some assistance putting it together and tearing it apart.

Vizual Tek Displays has all these options and the experience to help choose the right display for you. Take advantage of our advice today at 1-800-597-1148 or (905) 237-3769.

Get Maximum Exposure at the Canadian Wireless Trade Show

Get Maximum Exposure at the Canadian Wireless Trade Show

The Canadian Wireless Trade Show is one of the largest of its kind in North America. Featuring more than 100 exhibitions from 30 different mobile divisions, the event attracts over 2000 mobile industry professionals. Attendees include manufacturers, service providers, tech experts, trend watchers, app developers, retailers, and more. Having an eye-catching display at the event will attract new interest and revenue for your mobile venture. Make the most of this fantastic opportunity for exposure by using a popular and innovative display at the Canadian Wireless Trade Show.

1) Modular Displays

Modular Display

Modular displays bring sophistication to your booth and are simple to set up. They’re versatile, expandable, and infinitely configurable. Arranging and dismantling a modular display is easy and does not require a team of people. The adaptability and easy setup can help keep costs to a minimum, creating a better return on your investment.

2) Pop-up Displays

VTK10ft Concave Pop Up Display

Pop-up display systems are also no problem to set up and dismantle. Durable and transportable, these displays provide spectacular color and visual graphics. Available in a large range of widths, pop-up displays can be delivered, assembled, and taken down without the use of a crew.

When using a pop-up, consider the lighting, graphics, and structure you desire. Countertops, podiums, and a range of lighting options are available to accommodate the needs of your business display.

3) Truss Displays

VTK Spectrum healthcare

Truss displays are extremely popular, effective, stylish, dynamic, and eye-catching structures. Rest assured, your booth will not be overlooked with a truss display. The versatile arrangement can be set up in an array of unique formations including straight, curved, or circular configurations. Truss displays can also integrate other custom displays such as pop-ups or panel displays. Additionally, these architectural displays can be modified with additions of counters, tables, shelves, monitors, and literature racks.

4) Banner Stands

retractable banner stands

Banner stands are available in retractable and non-retractable forms. With highly effective block-out vinyl graphics, these stands are an easy answer for those who require easy setup and flexible transportation for their trade show booth.

Get Maximum Exposure At The Canadian Wireless Trade Show

Get Maximum Exposure at the Canadian Wireless Trade Show

A trade show like the Canadian Wireless Trade Show can be vital to the success of your business. During such a large expo, it is important to create maximum exposure. With the versatility of modern trade show displays, this is a more attainable goal than in years past. With the help of banner stands, pop-up displays, truss displays, or modular displays you will take your business promotion to the next level. Additionally, the easy setup and transport of modern displays allow you to attend more events and gives a greater return on your investment.

Contact Vizual Tek For Your Trade Show Display

If you are preparing for your next trade show, contact the experts. We are able to provide solutions for your trade show challenges. If you have any questions or would like a quote for your next display, call us today at 1-800-597-1148.

6 feet black table throw

Facts to Know about a Custom Table Throw

6 feet black table throw

Custom table throws are the way to go for any trade show appearance, conference table, job fair, seasonal display, or event check-in stations. These throws possess superior quality and design, and the following features make them spectacular:

  • Easy to care – All it takes to care for these table throws is a damp cloth to remove dirt off the surface or machine wash in cold water on gentle or low spin cycle. It shouldn’t be bleached, ironed, or tumble dried.
  • Great Material – Made out of 100% poly poplin, the texture is soft and wrinkle-resistant with a beautiful draping. The thickness is 8.8 oz. (the equivalency of the thickness of five sheets of copy paper). Additionally, the table throw has a closed, four-sided back that allows printing on all four sides.
  • Fit Standard Tables – Fits most standard tables, providing a stunning an affordable, alternative; customers will run to your display.
  • Customizable for Logos – A custom throw can display the company’s logo using dye sublimation print. The size of the table throw is 29″ x 90″ with a 25″ x 25″ standard print area for a graphic or logo.
  • Easy Installation – Simply unfold the table throw and place it on the table.
  • Sturdy and Durable – Given the material and thickness, the estimated lifespan is over three years (with proper care).

More Important Details

6 feet white table throw

Another important thing to note about custom table throws is that they serve as an accent to ordinary tablecloths. This is an ideal addition for any convention, tradeshow, or business event. Suited for six foot- or eight foot-wide tables, they have rounded corners that add visual appeal as well. These custom table throws can be used outdoors and indoors.

Conclusion

Facts to Know about a Custom Table Throw

Vizual Tek Displays is the expert team to help you create your best display. We also provide portable trade show booths. For more information, contact us at 1-800-597-1148.