Whether you are a small-time businessman or an owner of a multi-national company, the benefits of trade show display rentals will be the same. Though it is obvious that rental fees of most trade show displays are relatively cheaper compare to the cost that you have to shoulder when you buy them, there are more non-monetary advantages in renting that would eventually save you bucks.

Why do you think renting trade show displays considered cost- effective?

· It allows you to customize

If you are not yet sure of the size, type and other specifics you can try various exhibit sizes and booth configurations. You can change the look of your exhibits and the display without hurting your pocket. It also allows you to flexibly change your displays and match it with the event and your target market.

· It reduces the operating expenses

Renting a display can lessen the operating expenses because some provide so many freebies such as additional display booth counters and banners. Some would even offer delivery of the materials free of charge and help you set-up the displays without the hassle. You can re-align some of your money to other business-related expenses.

· It is cheaper to rent than to purchase

This is already given; it is always cheaper to rent than to purchase. When you purchase, you have to consider the storage space where you have to keep the materials. When you rent, you save on space. It is indeed a good alternative especially for those who are only joining exhibits once or twice a year.

· It is convenient and it saves you time

Apart from general display rental services, some establishments engage in this line of business offers an easy way to set-up and dismantle the displays thereby assuring ease and saves you so much time.

In all my years in the display and advertising business, I’ve come to learn that the key to any successful trade show exhibit is creating a STRONG impression. With trade shows saturated with displays that scream, “Look at me!” it can be hard to compete. In fact, studies show that exhibitors only have 3 seconds or so to grab someone’s attention before they move on to the next exhibit.

So, it all boils down to having a unique and unforgettable display in your booth. Here are 3 tips to do just that.

Gamified Displays and Interactive Activities

It’s nothing revolutionary, but time and time again, I’ve seen that that trade show attendees tend to flock towards exhibits that have interactive displays and games for them to have fun with. And if you really want to sweeten the pot, consider offering prizes for winners.

And it’s not just about fun and freebies too. Displays with games and activities offer an opportunity to educate people about what your industry, products, and services are all about.

Prioritize Engaging Graphics for your Displays

With only 3 seconds to work with, your displays should feature intriguing, attention-grabbing graphics and images. You don’t want to be intriguing just for the sake of being so; instead, you want to use a blend of images and text that can be funny, interesting, even viral-worthy, all while educating attendees about your company and its products and services.

Remember that when designing your displays, you need to think of your target market, the goals behind the displays, and the kind of information you want to convey to your audience. Don’t go overboard, and when in doubt, keep things simple.

Giveaways with Value

Nothing gets trade show attendees more excited than freebies. But don’t just give way free stuff to get attention; you want your giveaways to add value to the experience of attendees with your booth. Other companies running exhibits in trade shows are also giving away free items, so be sure to think creatively over your giveaways.

Which giveaway is relevant to your brand? How will it enhance your booth’s experience? These are just some of the many questions to ask yourself.

Despite the advent of technologies that have changed the very way businesses interact with consumers, trade shows like the annual Consumer Electronics Show (CES), South By Southwest (SXSW), and the Mobile World Congress are more popular than ever. And for good reason. Trade shows offer people something other marketing platforms don’t: real, face-to-face human interaction.

Here’s a look at some reasons why trade shows are here to stay.

1. They Feed on Human Nature

Man is a social animal, this much you already know. And despite how much time we spend on social networks like Facebook, Instagram, and Twitter, nothing beats face-to-face interaction with other people. Even serious introverts will sometimes find themselves wanting to talk to people in order to know more about a product and ask questions about a company.

2. To See is to Believe

Some things just don’t translate well into popular marketing platforms. Similar to how movies can’t be broadcasted on the radio, certain aspects about selling a product, explaining its features, and demonstrating how it can fix your problems, can’t be done on the phone, on TV, on radio ads, or on the Internet. All these platforms miss a crucial interpersonal element that convinces users to make a purchase decision. This can include your body language, your voice, and the ability (or lack thereof) for people to see and touch a product.

3. They Tell a Better, More Personal Story

Ever wonder why Apple’s keynote events are so successful? Such events tell a story that just can’t be told on other marketing platforms .The trade show offers a unique personal experience that demands your audience to navigate their way around the twists and turns of getting to know a brand and its product or service. The trade show display plays a crucial role in this process, as it tells the story your prospects need to get to know you more.

At Vizual Tek Displays, we can help you build your brand by creating a unique portable display, exhibit, booth, or kiosk that’s personalized to your brand, giving trade show participants all the information they need for you to turn them into regular people, to qualified leads.

Are you about to make your first venture into the big world of trade shows and exhibits? By now, you already know how this undertaking will take s, a lot planning, and money to pull off successfully. Many people often make the mistake of thinking too much about so many details at once, failing to see the big picture and point of having a display in the first place: generating interest in your business, and its products and services at the event.

Keeping things simple is key to a successful trade show booth, and one way of doing that is with portable trade show displays, which solve a bunch of different problems such as logistics, what to do in future displays, and more. However, your portable trade show display is just one factor to achieving success at the trade show. Consider the following factors below when planning your live marketing strategy.

Location is Everything

Your location relative to the layout of the event is of the utmost importance. You want to capitalize on the movement of wandering crowds at the event. Set up shop at the wrong spot, and you won’t get enough walk-in traffic. Your best bet is to request for a floor plan from the venue coordinator. Prime spots cost a little more money, so consider how much you’re willing to spend. It’s a good idea to know where your main competitors are—you can then decide whether you want to set up right beside them, or go someplace else.

Check the Number of Electrical Outlets

You don’t want to arrive at the venue with all your speakers, flat screen TVs, and portable trade show booth only to find out you’ve only been allocated one to two outlets. Avoid this major oversight by asking how many power outlets are available to exhibitors well ahead of the big day.

Accessorize

Don’t settle for what your portable trade show display has to offer. Yes, it has everything you need to inform people about your brand and product/service, but when everyone else is trying to outdo each other with their displays, you don’t want to scrimp on your display’s features. Use personalized tables, tablecloths, shelves, pop up banners that make your display stand out, all while informing people about who you are and what you do.